Sunday, July 21News That Matters


Sausage King Uganda Limited is delighted to announce the signing of Uganda’s renowned TV personality, Digital influencer and Beauty icon, Sheilah Carol Gashumba as its new Brand Ambassador. 

Sausage King Uganda is a prestigious sausage producer and meat processing company. Recently, the company has launched their delivery service in the Kampala area and is looking into capturing more cities soon.

Their products include Beef, Chicken, Pork Sausages, Fillet, German Bratwurst, Vienna Sausages, Bacon, Cooked Ham and more.

Sausage King admires her audience, influence, talents and her ability to set the trends.

The signing was witnessed by Sausage King Executive Director Julian Schulz, her long time personal Assistant Bryan Morel and her father Frank Gashumba.

Sheilah will represent the Sausage King Brand locally and regionally. 

Sausage King is looking into expanding its presence on the Ugandan market and increase its Brand awareness by working with the country’s top influencers.

“We have been watching and monitoring Sheilah’s influence for some time now and we can easily conclude that she will be a great addition to Sausage King. Her talent, discipline and focus are beyond impressive. Sheila’s passion, determination and resilience are something special and we are proud to welcome her to the Sausage King family.” – Remarks by Julian at the unveiling ceremony.

Sheilah Gashumba’s admirable content and huge engagement reach have made her one of the most active celebrity influencers in East Africa having previously worked with major brands like Coca-Cola, Africell, Centenary bank, Tecno Mobile, World Remit, Radiant beauty products, Uber etc

She was also recognized as the youngest journalist to cover CHOGM back in 2019 at the age of 10; at the national affair that was presided over by the Queen of England in Kampala-Uganda.

With such numerous brand ambassadorship deals Sheilah has scooped at her tender age, she could be a portent of what’s coming in the advertising arena of celebrity endorsements as content creators in Africa angle for more creative control.

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