MTN Uganda has announced its partnership with Tooro Kingdom for the highly anticipated second edition of the
Masaza Football and Bicycle Racing Tournament. With a commitment of over
Shs150 million in sponsorship, MTN is dedicated to fostering healthy living and
sports development among the youth in Tooro Kingdom.
The Masaza Football and Bicycle Racing Tournament, organized by Tooro Kingdom,
is set to attract audiences as it runs concurrently across the nine counties of the
MTN Uganda| Media Release
kingdom for two months. This initiative serves as a catalyst for engaging the youth in
sports activities and providing them with a platform to channel their energy into
healthy pursuits. MTN Uganda believes in the transformative power of sports to uplift
communities and empower individuals.
According to official kingdom figures, 15 out of every 100 people in Tooro are
affected by HIV/AIDS, emphasizing the urgency of raising awareness about the
disease and promoting healthy lifestyles.
Rt Hon Prime Minister Stephen Kiyingi Amooti, highlighted the significance of this
tournament in combating this issue. He stated, “Our King HM Oyo Kabamba Iguru
has dedicated a lot of his own time and effort to ensure that youths take the reins of
leadership in every sphere and area where they are found, but this can only be
achieved if they embrace a healthy lifestyle.”
MTN Uganda, as the main sponsor of the tournament, is deeply committed to rallying
the subjects of King Oyo towards a healthier way of life. John Paul Okwi, the Head of
Sponsorships and Events at MTN, expressed the company’s dedication to this
cause. He emphasized, “We call upon all the subjects of King Oyo to embrace sports
as we raise our voices and encourage the youth to prioritize their well-being by
taking good care of themselves, both physically and mentally.”
The Masaza Football and Bicycle Racing Tournament not only promotes healthy
living but also aligns with Tooro Kingdom’s strategic development agenda. Michael
Wandera, the Tooro Kingdom Minister for Sports, commended MTN for their
consistent partnership and support. Wandera stated, “We appreciate the partnership
with MTN, which aims to promote healthy well-being among the youths of Tooro
through sports.”
MTN Uganda| Media Release
As an organization deeply rooted in corporate social responsibility, MTN Uganda
remains committed to empowering communities and fostering positive change. The
collaboration with Tooro Kingdom for the Masaza Football and Bicycle Racing
Tournament showcases MTN’s dedication to uplifting the youth and promoting a
healthy lifestyle through the spirit of sports.