Bell Lager launched a new campaign dubbed the Bell CEO. The brand is searching for creative and uniquely talented individuals with outstanding social skills to be appointed the CEO, an acronym coined to mean Chief Enjoyments Officer.
“The world we live in continues to evolve and perhaps one of the biggest emerging developments has been the growth of the creative industry. In Uganda even more so fueled by our highly enterprising young people. The Bell CEO is a platform that is looking to recognize creative and outstanding individuals who possess unique social skills and the right flair to be crowned the BELL CEO. The CEO will walk away with a brand-new car and assorted Bell Lager goodies,” said Emmy Hashakimana, Marketing and Innovations Director, Uganda Breweries.
This campaign is national and various creative individuals emerging from the regional engagements will battle for the ultimate Bell CEO position.
To enter, interested persons will be required to submit digital entries, a 30 second video entry expressing their unique creativity. Once shortlisted, contestants will take part in a three-phase process with various challenges leading up to the ultimate showdown where the overall winner will be selected.
“Like all CEO roles, this job comes with attractive perks including a full home makeover, a brand-new Renault Kwid and enjoyments privileges including but not limited to VIP access and the ultimate royal experience at various brand engagements. If you have what it takes, participate to stand a chance to be our next CEO,” said Justin Agaba, Acting Brand Manager, Bell Lager.
The campaign will also feature an online voting portal for contestants to mobilise their fans using their social media channels to vote for them throughout the process.
