2024. Vivo Energy Uganda, the company
that distributes and markets Shell-branded fuels and lubricants in Uganda, has officially
launched Phase 2 of the ‘Kigwera Ku Shell’ back-to-school promotion. Building on the
success of the initial phase, this promotion is aimed at doubling the number of winners,
providing even greater support to parents as they prepare their children for the third school
term of the year. Participants stand a chance to win up to one million Uganda shillings in
school fees, alongside other exciting prizes
.
During the first phase of the ‘Kigwera Ku Shell’ promotion, 20 lucky customers were
rewarded with school fees for their children, alleviating the financial burden that many
parents face during the back-to-school season.
Speaking at the launch event, Joanita Menya, Managing Director of Vivo Energy
Uganda, expressed her enthusiasm for the promotion's continuation, stating, "At Vivo
Energy Uganda, we understand the challenges that parents face, especially during the
back-to-school period. We are thrilled to be launching Phase 2 of the ‘Kigwera Ku Shell’
promotion, which will allow us to double the number of beneficiaries, further supporting our
customers and their families. Education is a vital pillar of development, and by easing the
financial strain on parents, we are contributing to a brighter future for our communities."
The ‘Kigwera Ku Shell’ promotion is designed to make back-to-school preparations less
stressful for parents by offering multiple opportunities to win. Customers who purchase fuel
at Shell service stations, shop at Shell Select stores, service their vehicles, or buy Shell
Gas, automatically get rewarded. The more they engage with Shell services, the higher
their chances of winning.
Hellen Bwengye, Marketing Manager at Vivo Energy Uganda, expressed her gratitude
to Shell customers, saying, "We are deeply thankful to our loyal customers for their
unwavering support during the first phase of the promotion. Your participation has been
inspiring, and we are excited to see even more winners in this next phase. Together, we are
making a difference in the lives of our communities."
Joan Nabukalu, Brand Manager of Non-Fuel Retail at Vivo Energy Uganda, reflected
on the profound impact of the ‘Kigwera Ku Shell’ promotion on customers during the back-
to-school season. She noted, "The back-to-school period can be overwhelming for many
parents and guardians. We are proud that through this promotion, we have been able to
bring smiles to the faces of our customers. We aim is to continue giving back to those who
support us, making their lives a little easier in meaningful ways."
The promotion offered multiple ways to participate, making it accessible to a wide range of
customers. To qualify, customers would have to buy fuel worth 50,000 Uganda shillings for
cars and 5,000 Uganda shillings for boda bodas (motorcycles). Other ways to participate
