Friday, December 1News That Matters

The Pay with MTN MoMo campaign empowering merchants across Uganda.

In the heart of Uganda, a silent revolution is unfolding. It's not marked by political upheaval or
groundbreaking scientific discoveries, but by something far simpler – a digital payment
revolution. The stage is set, and the spotlight is shining brightly on the "Pay with MoMo"
campaign, an initiative that celebrates convenience, rewards, and the blossoming partnership
between customers and merchants.
For those unaware, MoMo, short for Mobile Money, is not just a phrase but a lifestyle for many
Ugandans. Launched 14 years ago, this mobile financial service has quietly transformed the
way people transact, manage their finances, and even run their businesses. MTN MoMo, a
pioneering force in the digital payment landscape, is now leaving no stone unturned in ensuring
that the entire nation embraces the convenience of mobile money transactions.
The "Pay with MoMo" campaign is not your run-of-the-mill promotion. It's a movement, a
celebration of financial inclusion and digital empowerment. So, what's the buzz all about?
A Glance at the Winners:
The "Pay with MoMo" campaign has been on a journey, traversing the length and breadth of
Uganda. It's been about recognizing the unsung heroes of the business world – the merchants
who have stepped into the digital era, harnessing the power of MoMoPay.
The campaign has celebrated winners from different regions, highlighting unique stories that
deserve to be told. In the heart of the Central region, we met Sarah Kirabo, a industrious soul
running a retail shop in Kulambiro. It's no longer just about business; it's about a new way of life.
In Western Uganda, Hideout restaurant and sports Bar in Mubende found themselves on the
winners' podium, and in Fort Portal, Café De Fort earned its well-deserved recognition. These
are not just businesses; they're testimonials to the ever-expanding digital landscape.
In the North, Moses Loum, the last born of the proprietor of a guest house and restaurant in
Gulu, saw the value in going digital and encouraged his family to do the same. Now,
reconciliation issues are a thing of the past.
The East has its own champions – people like Nelson Opio, a serial entrepreneur in Pallisa, who
effortlessly balances his books with the help of MoMoPay. His story is a testament to how
digitalization can transform business operations.
And in the heart of Uganda's bustling Kyambogo, the tale of digital transformation is continues –
the story of Charles Kanyole. As a student at Kyambogo University, Charles often dons a
different hat; he's a shop attendant in his spare time. However, Charles is more than just a
diligent employee; he's a harbinger of change. In a moment of digital revelation, he recognized
the winds of progress sweeping through the nation. Moved by the convenience, safety, and
simplicity of MoMoPay, Charles seized the opportunity to encourage his employer to embark on
a digital journey. It wasn't merely a matter of business; it was about forging a safer and more
efficient path for commerce. Charles Kanyole's narrative is emblematic of a broader movement
where individuals become torchbearers of the digital revolution, one digital payment at a time.
More Than Just Giveaways:
The "Pay with MoMo" activations are about more than just rewards; they are moments of
connection and transformation. MTN MoMo teams not only interact with the community but also
assist in merchant registrations on the ground. These teams become catalysts for change,
sharing the message of digital empowerment and financial convenience.
It's not just about winning a motorbike or getting a cashback reward; it's about streamlining
businesses, making transactions safer, and enhancing the financial experience for everyone
In addition to the awarded merchants, these activations are moments of giving back. As teams
move through communities, they distribute freebies, offer assistance, and strengthen the ties
that bind Ugandans together in this digital transformation journey.
The Way Forward:
As the "Pay with MoMo" campaign journeys through Uganda, it continues to make waves,
leaving an indelible mark on the business landscape. The numbers speak for themselves, with
notable growth in registrations in areas like the North.
The upcoming visits to the Southwest and more Central locations promise more tales of
transformation, more stories of businesses reaching new heights, and more individuals
experiencing the convenience of digital payments.
In the end, the "Pay with MoMo" campaign isn't just about winning; it's about embracing a new
way of life, one where digital payments make sense, not just for merchants but for all Ugandans.
It's a quiet revolution, and it's happening right before our eyes.