The Transformation from Non-Measurable Marketing to Affiliation.
By Keefa Nuwahereza
The COVID-19 pandemic has brought a lot
of challenges to several individuals and businesses currently grappling with
economic downturns. Sports betting entertainment as an industry has not been
exempted with several betting houses and platforms having to scale down on
their operational costs and advertising expenditures for them to survive.
The closure of betting shops due to COVID19 has most sports betting companies
embracing online betting. The suspension of sports events such as football
leagues and competitions led to the emergence of Simulated Leagues and E-sports
onto the sports betting entertainment platforms and a boost in Online Casino.
The shift has the firms considering several efficient but effective marketing
options as well such as social media, Searc...